Team Bios

Ivy Technology Partners is a partnership of subject matter experts in the area of selling and marketing technology.  We are different to many companies in that our team also runs their own businesses.  We have found that much of the top talent in the industry is entrepreneurial, so we have evolved our corporate structure to allow us to bring you the best talent available.
Nigel Edelshain
President & Managing Partner

Nigel coordinates the delivery of all ITP projects. He has a broad knowledge of marketing and sales practices in the technology industry. He is regularly involved in engagements that allow him to sell technology as part of a client’s team. He maintains a strong “Rolodex” in the financial industry.

Nigel has sold millions of dollars of IT solutions to major Fortune 500 firms. He was head of sales for the financial services vertical for Starpoint Solutions (a 600-person system integrator). While at Starpoint, he sold million dollar e-business projects to senior business and technology executives.

Nigel is the Chairman of the Wharton Business School Club of New York – the School’s largest alumni association. Nigel graduated from Wharton’s MBA program in 1993 and has an undergraduate degree in Microelectronics from Edinburgh University.

John Orvos
Partner, Sales Training

John heads up all sales training engagements for ITP. He is our leading sales trainer and has helped sales people around the technology industry change their selling behavior for greater sales results.
John Orvos is the Founder of SellMasters ( His vision is to help clients evolve their sales process into a culture of sales excellence.

John is a well-known speaker and coach for thousands of sales people worldwide. He is the author of the Four Faces of Sales™ Framework which integrates existing sales methodologies and teaches sales professionals how to prospect, present and close business in alignment with the way buyers buy.

Richard Fouts
Partner, Marketing Communications

Richard assists ITP’s clients in marketing communications and brand management.

He is a former partner of ZEFER Corporation and founded the Interactive Solutions practice for Cambridge Technology Partners in 1996. During his tenure at Cambridge, his business unit designed and built online businesses for financial services, media and healthcare firms. He has also held marketing and sales management positions with Quidnunc and Hewlett-Packard.

He frequently writes for Gartner, the IT Research services firm in Stamford, CT. Richard holds Bachelor’s and Master’s Degrees from the University of Utah and the University of California, respectively.

Ron Hubsher
Partner, Sales Strategy

Ron helps ITP’s clients analyze their current sales processes; compare these to best practices and create a roadmap for improvement. Ron is the managing director of the Sales Optimization Group (

Ron has over 20 years of experience in sales, sales management, and business development. Ron was in sales management at a leading CRM provider, Upshot (now Siebel), where he helped hundreds of companies improve their sales performance. A former management consultant with Booz, Allen & Hamilton, Ron has worked with, and helped provide thought leadership for, Fortune 500 companies on their sales, marketing, and business strategies.

Ron graduated with an MBA from Columbia University Graduate School of Business and has a Bachelors of Science degree in Operations Research from Columbia University.